Much like today’s world of “alternative facts,” baseless conspiracy theories, and Orwellian double-speak, in the hallowed halls of the United States Senate, White’s words failed to convince the suits that he was anything but a villain. He attempted to use facts to sway them.īut facts, as we well know, do not do so well in the corridors of power, nor do they seem to edify the masses in the court of public opinion. In fact, the average Sega user was closer to 19 years of age. 80% of Sega’s consumer base was actually more than 12 years old, which meant that their titles naturally skewed older. White attempted to sway the politicians with actual facts. Rather than keeping them exclusive to Nintendo’s own publication, Nintendo Power, White did so because he prioritized accumulating press attention over maintaining control of art assets. In fact, they even CENSORED the blood in their version of MK, because WON’T SOMEBODY PLEASE THINK OF THE CHILDREN? The man sitting next to him, a bespectacled guy named Bill White, who had in fact been employed by Nintendo for five years and even became the face of the company for a time, until they forced him out because he leaked pics of an upcoming title to Gamepro. Howard Lincoln goes to bat for Nintendo in front of those walking suits of human vapor that we call politicians, and puts forth the notion that Nintendo has always been about quality, and that they find the violence depicted in games like Night Trap and Mortal Kombat so offensive that they’d NEVER release such content on their consoles. Their games skewed older, their marketing was louder, more in your face, and far more aggressive, and they used this image to gain market share on Nintendo, who had become known as the kid-friendly, squeaky clean alternative. Sega was the opposite they were the risk taker and the tech-focused trendsetter.
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